Product photography example taken by Akanjee

Product Photography

What is product photography?

Product photography is a branch of commercial photography that focuses on accurately and attractively representing products to potential customers. It is commonly used in advertising, catalogs, e-commerce websites, and other marketing materials. Here are some key aspects and tips for effective product photography:


Good lighting is crucial for product photography. You can use natural light or studio lighting setups with softboxes, umbrellas, or diffusers to create even lighting that highlights the product’s details without harsh shadows.


Choose a background that complements the product and helps it stand out. Solid colors, gradients, textures, or contextual settings can be used depending on the product and its intended presentation.


Pay attention to the composition of your shots. Use the rule of thirds, leading lines, and other composition techniques to create visually appealing images. Experiment with different angles and perspectives to showcase the product from various viewpoints.

Focus and Depth of Field:

Ensure that the product is in sharp focus, especially for close-up shots. Adjust the aperture to control the depth of field, keeping the product in focus while blurring the background if desired.

Props and Styling:

Props can be used to add context or enhance the visual appeal of the product. However, be cautious not to overshadow the main product. Pay attention to styling details such as arranging products neatly, removing distractions, and ensuring cleanliness.


Maintain consistency in your product photography to create a cohesive look across your catalog or website. Use similar lighting, background, and styling for products within the same category or collection.


Edit your photos to enhance colors, contrast, and clarity while maintaining a natural look. You can use software like Adobe Photoshop or Lightroom for basic adjustments, while more advanced editing may necessitate additional tools or techniques.

Product Details:

Highlight important features and details of the product through close-up shots or additional angles. Customers often want to see the product from various perspectives before making a purchase decision.

Use of Models:

For products like clothing or accessories, consider using models to demonstrate how the product looks when worn or used. This can help customers visualize themselves using the product and provide a sense of scale.

Testing and Feedback:

Continuously test different approaches and solicit feedback from colleagues or potential customers to improve your product photography over time.

By paying attention to these key aspects and continuously refining your techniques, you can create compelling product photography that effectively showcases your products and attracts customers.

Please feel free to explore our different types of Product photography examples on our regular posts.

You can read some expert tips on what is and how to do product photography on Adobe site

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